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Exercise has never fit properly into the busy schedules of our modern lives. It's become a second job, and a chore.
The Joyride changes all that. Stop worrying about exercise. Just have fun, and get fit without even noticing. Read more about the Joyride.
Video games are about to level up - and in the process, your sedentary hobby will transform without changing a thing. Read more about playing games on the Joyride.
It's very hard to make your name in today's saturated market - while the Joyride offers pastures new, full of opportunities.
Do something completely different and make your voice heard. Read more about developing for the Joyride.
Gyms are already taking advantage of the newest technology at a fantastic rate. Now it's time to step into the future of social exercise!
Employers have noticed the impressive effects exercising in breaks has on productivity. The future of work is play!
Cycle, travel or race with friends through picturesque routes. Pedal in the sun even when it's raining outside, and you're on the wrong side of the globe.
The Joyride coupled with a high-end PC and a modern VR headset allows unprecedented levels of immersion. Are you Ready, Player One?
The Joyride lets you dial down the physical demands of activity. Let the outside world meet you halfway.
One of the most exciting things about this project are the knock-on effects. Every person whose health improves due to the Joyride is one less source of stress on our medical institutions.
That means even those who don't want the bike will still benefit from the Lifestyle Revolution.
Health is always a trending topic. Click here for our press kit.