Privacy Policy

This Privacy Policy describes how your information is collected, used and shared when you visit or sign up to (the 'Website') or when you contact us at Exertia (trading name of Tobias Showan).

Information we collect

When you sign up and submit your email address on the website, we collect your email address and the answers to any of the questions that you answer. We will also collect your email address if you sign up for any marketing information.

We may also collect information such as your name and your contact details if you contact us via email with a query or for any other purpose that relates to Exertia or the Joyride and may involve us corresponding with you.

We automatically collect some information about you when you visit the website. This includes information about your web browser, IP address, time zone, frequency with which you access the website and the way in which you interact with it.

Why we need this information and how we use it

We use this information that we collect from you in order to assess interest in our product and to gauge information about our market. As Exertia is in the process of developing Joyride, any answers or feedback you give is extremely important to us to help verify the feasibility of the product. It will help make the Joyride suitable for the users requirements and ensure that the product is fit for purpose.

If you sign up for marketing communications or newsletters then we will also use your name and email address in order to send you this information.

Information that is automatically collected about your device may be used to help us screen for potential risk and fraud and to help us understand how to improve and optimise our site.

Sharing of Personal Information

Exertia will not share personal information with any other companies or organisations. However, the profile of users who are interested will be used to target marketing of the Joyride product in the future, and to do this the information gleaned from users of the site may be used. This will only involve information such as the demographics and location of those who have signed up and will not involve the sharing of sensitive information such as email addresses or name. Should we ever need to share this information, this privacy policy will be updated accordingly and we will ensure we only work with reputed companies with a privacy policy.

We may also share your information to comply with applicable laws and regulations, and if we have good reason to believe that it is necessary to: a) respond to legal process and to government requests; b) enforce our agreements, terms and policies; c) prevent, investigate and address fraud or other illegal activity; or d) protect the rights, property and safety of our customers or others.

We may store and process you information through third-party hosting services in the US and other jurisdictions. As a result, we may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. If we are deemed to transfer information about you outside of the EU, we rely on Privacy Shield as the legal basis for the transfer as Google Cloud is Privacy Shield Certified.

Data Retention

When you sign up and register your interested through our website we will retain the information you give us our records for the length of time necessary to fulfil our research requirements. We may require to keep this information longer for legal and regulatory obligations. We will retain it as long as necessary for this purpose unless you ask us to delete it. If you want us to delete your information please contact us using the details below.

Links to other websites

Our site, from time to time, may show links to other websites. We have no control over what these other websites show and are not responsible for the content of other sites. Our privacy policy does not extend to the use of these other websites and we suggest you refer to the privacy policies of other websites prior to using them.

Your rights

If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. You have the right to access the information we hold about you and to ask that this information be corrected, updated or deleted. If you would like to exercise these rights you should contact us using the contact details below.


We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For purposes of EU Data Protection Laws, Tobias Showan (T/A Exertia) is the data controller of your personal information.

If you have questions or concerns, would like to exercise any of your rights as stated above or require any more information, please contact us by email: tobias (at), or by post: 20 St Jacobs Place, Wincheap, Canterbury, CT1 3TU.

This Privacy Policy was updated on 18th October 2018