The modern world is destroying our health.
It is time to take back control over how we live our lives.
The Joyride was developed to solve a problem that many, many people have: it's getting harder to fit exercise into our lives.
We need exercise for its dramatic effects on happiness, motivation, mental health, physical health, you name it. Right now we're suffering crises in all these areas because we're not getting any!
Rather than guilt ourselves that we should be doing more, or demand we re-organise our schedules to fit more in, we decided to change the nature of exercise itself to fix it where it doesn't work for us.
We changed the availability of exercise, so it's always in your house and you can hop on whenever you feel like, in long or short bursts that suit your schedule.
We changed the psychological prospect of exercise so it becomes something you look forward to doing and can't wait to return to.
And fundamentally, we changed the purpose of exercise away from the mindless repetitive "medicinal" task it has become, and back to the goal-orientated natural pursuit it was when we were cavemen.
We want the Joyride to be more than just a consumer product. We want to change the way exercise is seen and done.
The Joyride is a working prototype.
We're working towards a crowdfunding campaign right now. Once we've assembled a big enough following, we will launch the campaign!
We have our minimum viable product and we're packing in as many cool features as we can. Our prototype is being improved on and value-engineered for manufacture.
We are also developing the software libraries that will allow game and app developers to make and sell games for our bike. As well as making and playing a few games ourselves - just to make sure everything works, you understand.
The plan is to release a product with all the technical trimmings and a big community of players and developers out of the box.
We need you and all your friends to make this thing great.
The Exertia movement is as good as the people who make it up. More people on board means:
Each of these things feeds into the other.
Every single voice encourages every other voice - as long as people take their chance to speak up.
So don't stand by - join us now, and start spreading the word!